Hiring your next marketing leader

When you're hiring a marketing leader for your startup or scale-up, it's easy to be drawn to the usual markers of success: big brand experience, logos you've heard of, or a CV filled with companies that have already “made it.”

But here’s the thing: scaling something from 0 to 1—or even from 1 to 10—requires a very different kind of mindset.

The most impactful marketing leaders today aren’t just operators—they’re builders. They don’t rely on playbooks from past jobs or copy competitors. They’re the ones who get excited about a blank slate, who see ambiguity as a canvas, not a constraint. They’re resourceful, adaptable, and have a knack for navigating through the noise to create real momentum.

These leaders don’t wait for direction—they create it. They bring vision, hustle, and clarity to chaos. And most importantly, they know how to build trust—not just with customers, but across teams, investors, and stakeholders.

So if you’re searching for a marketing leader, ask yourself: are you hiring for polish, or are you hiring for grit?

In a world that’s constantly shifting, finding someone who can move fast, think strategically, and bring others along for the ride can make all the difference.

If this sounds like the kind of leader you’re looking for—or striving to become—let’s connect. I’m always up for a conversation about building what's next.