Consulting
Marketing teams are typically under resourced and overwhelmed. If you have too much going on and need additional support, I can help. Based in Toronto, Canada, I'm well-positioned to work with any major city in North America. If your tech startup or scale-up is ready to grow, I'm here to partner with you, applying my knowledge and experience to help drive your success.
Differentiated Positioning & Content Marketing
Time is of the essence for tech companies in hyper-growth mode. I can help you refine your product and portfolio positioning, taking market opportunity, competitor strategy and your unique value into consideration, and use this to create strong content for campaigns, events and thought leadership that converts your buyers into customers.
GTM Strategy and Product Launch Workshops
As a passionate and thoughtful marketer, my expertise lies in formulating go-to-market strategies and product launch processes that fuel product adoption. With a full-funnel approach, I will help you align all internal stakeholders to go after the right target customers, with the right messages, campaigns and influencer strategies to drive adoption and growth.
Team Development and Performance
As an experienced leader who has built high-performing teams at many different organizations, I have expertise in identifying candidates with the right skills and values who will be effective contributors at your organization. I can provide guidance or work along-side with you in building a world-class, results-driven team and putting Key Performance Indicators in place to measure success.
Analyst and Influencer Relations Strategy
Building relationships with top industry analysts and influencers requires a thoughtful and consistent approach. Work with me to develop a strong program to drive positive perception for your company and products through active relationship building with analysts and influencers and learning how to demonstrate your key capabilities more effectively.
